Doing Research Among Millennials? Check-In at New Rochelle

Doing research among millennials? We are chock-full of them! New Rochelle, NY is home to Insight Loft (NY’s premier suburban focus group facility) and three colleges within a 3-mile radius. From bike shares to art installations, check out how New Rochelle is become a hot spot for millennials to live, play, and work.

Why Westchester? 6 Reasons to Do Your Next Consumer Research Project in Westchester

When thinking about conducting consumer research in New York, oftentimes the immediate reaction is to go to New York City. Or, if you’re looking for suburban research, New Jersey and southern Connecticut may come to mind…so why come to Westchester County? With easy access to NYC-area airports, Westchester County is home to people from all walks of life, along with …

Insight Loft, a Brand New Focus Group and Research Facility, Opens in New Rochelle, NY

Insight Loft's room is highly configurable, allowing for focus groups, IDIs, central location tests, usability sessions, and more. Offering a Modern Take on Focus Group Facilities, Insight Loft is a Flexible Space Designed with Today’s Research Needs in Mind August 2, 2017 — Insight Loft, a brand new, state-of-the-art focus group facility, has officially opened for business. Located at 270 ...