Insight Loft, a Brand New Focus Group and Research Facility, Opens in New Rochelle, NY

Insight Loft’s room is highly configurable, allowing for focus groups, IDIs, central location tests, usability sessions, and more.

Offering a Modern Take on Focus Group Facilities, Insight Loft is a Flexible Space Designed with Today’s Research Needs in Mind

August 2, 2017 — Insight Loft, a brand new, state-of-the-art focus group facility, has officially opened for business. Located at 270 North Avenue, Suite 807, New Rochelle, NY 10801, this flexible facility features a spacious 26.5’ x 21.5’ respondent room with an adjacent viewing room and client lounge. Research amenities include live video streaming, high definition digital video recording, operated video upon request, transcription, simultaneous translation, usability labs, and eye tracking and biometrics capabilities.

“In developing the space, we responded to moderators’ feedback that facilities are beginning to feel quite dated and stale. Our new space is creative, modern, and friendly, designed to make participants and clients feel more comfortable and open to sharing their opinions,” says facility manager Meredith Falvo, a seasoned market researcher with over fifteen years of project and facility management experience. Prior to joining Insight Loft, Falvo managed Marketview in Westchester for ten years.

The highly configurable space is ideal for focus groups, in-depth interviews, usability testing, screenings, taste tests, central location tests, and ideation sessions. Insight Loft can also provide recruitment services for shop-alongs, in-home interviews/ethnographies, and online communities and bulletin boards, and other digital or on-location research projects.

“The diversity of New Rochelle and the surrounding communities of Westchester, Putnam, Dutchess, and Rockland counties make New Rochelle an ideal research location. From high income luxury shoppers to young multicultural millennials just starting out, from urban dwellers in New York City and the Bronx to suburban families in Rye, we can recruit consumers from all walks of life and from all ethnic backgrounds. As we officially open our doors, we are excited to offer the tri-state area with a modern alternative to research,” notes Falvo.

Insight Loft has recruitment, hosting, and moderation capabilities in multiple languages including Spanish. In addition to full-service project management, Insight Loft also offers multi-city field management, moderation, analysis, and consulting.

Insight Loft is offering one day of free room rental for a company’s first full-service project scheduled in August 2017. To learn more about Insight Loft’s space and services, visit Contact Meredith Falvo,, 914.214.2424, for more information and to book your first project.

Meredith Falvo